This summer is all about living in the fast lane of life. So as everyone with sense of style knows it’s a good idea to look good at speed. This year it’s all about the latest sunglasses and optics, and making sure you don’t go unnoticed while out cruising.

The Carrera Icons are an exclusive range of vintage inspired sunglasses. The models derive straight from Carrera’s archive in Calalzo di Cadore, Italy. Drawing from the archive, two models are hand selected for re-release each year.

The range consists of bold styles, timeless design pieces that represent authenticity and craftsmanship. The signature characteristics of the models define the determined originality of the Carrera brand, and reflect the individuality of the wearer.

We managed to get our hands on two of the most popular models in the current range and two of our lucky readers will receive a pair of Carrera Sunglasses and be given the opportunity to purchase their own Carrera Sunglasses (more later…). Meantime, enjoy our little test drive of the latest models.

If you need any more information on this exciting new range then get on over to SolsticeSunglasses.com.

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These sunglasses are an exact replica of a 1990’s model out of Carrera’s product archive.

The medium-sized frame is made in an incredibly lightweight material called Optyl, features Carrera’s distinctive bone temple design, and comes in multiple color combinations.

A timeless design piece that fits any season.

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The Carrera 5003
This bold unisex model has a modern, edgy look. Evolving from the original Carrera vintage SunJet models, the color range includes earth-toned camouflage frames with matching temples.

Carrera Craze is an edgy youthful, seasonal range of bold shapes and strong colors.

It is seasonal, edgy, and bold. Made in light materials, the styles are inspired by tomorrow’s culture, and make for the perfect fashion accessory.

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Not content with just singing their praises in text we decided to go around the office and let our co-workers pick which model they thought would suit them best, the interesting thing we witnessed is that when the sunglasses were worn the behavior of the person changed dramatically, especially when asked them if we could take a few photos.

All i can think is that shades make people feel cool as well as look cool (well, in some cases with our little test), whatever your age, sex, or style, or even species – witness below the results of the impromptu photo session.

Two of our lucky readers will receive a pair of Carrera Sunglasses and be given the opportunity to purchase their own Carrera Sunglasses.

All you have to do is send us a photo of you out in the sunshine (sans eye-wear) and we will decide who would benefit most from a pair of these very exclusive sunglasses to help you look cool and stylish.

Click here to submit your photo.

If you need any more information on this exciting new range then get on over to SolsticeSunglasses.com.

Campaign ¬ Carrera Sunglasses: Test Drive
Client ¬ Giant Realm
Reporting/Tracking ¬ Youtube Insight / Google Analytics
Target ¬ US
Status ¬ Delivered

It’s the moment we all dread around this oncoming festive time, the morning after the night before, which in this case just happened to be the office Christmas party. On these occasions you have to endure all types of pain and self-loathing, the oncoming hangover, lack of sleep, your ‘possible’ outrageous behaviour in front of your work colleagues (after you made a solemn promise not to repeat your performance last year.

And not to forget your total lack of self control around the consumption of junk food to keep you going and the dread that in 9 hours time you will be doing it all over again. This video is a total survival guide on how to get through these tough times.

If any of this is worrying you then i’d definitely CLICK HERE to get prepared and find out who else is getting ready for the Xmas office part onslaught on Twitter at #ChristmasSOS

Campaign ¬ The 9 hours of Christmas #ChristmasSOS
Client ¬ Warehouse
Reporting/Tracking ¬ Youtube Insight
Target ¬ UK
Status ¬ Delivered

River Island have done it again with this jolly video. Featuring the same bevvy of talent as their Spring/Summer 2012 campaign, we see models Sid, Ryan, Marloes, Eliza, Jacob and Alejandra acting out a series of comical dance routines in accordance with a rather tongue-in-cheek narrative.

The fun bit? This is a wholly interactive concept. The high-street retailer are offering you the chance to become the models by launching the ‘Vogue Off’ in iPad app format on March 5th.

Simply place you and your fellow fashion loving friends faces into the program to see what you all look like busting some serious moves.

Fashion and technology are becoming increasingly entwined on what seems to be a daily basis, something Motilo are keen to encourage and champion in turn.

Luckily for you, us and the rest of the web, the internet is no longer a solitary place.

Campaign ¬ River Island Vogue Off
Client ¬ River Island
Reporting/Tracking/Placement ¬ Youtube InSight
Target ¬ UK/Europe
Status ¬ Delivered

Not only did they produce one of our favourite high street spring summer collections this year, River Island have a sun-bleached, irreverent and wholly enjoyable slice of Americana campaign video to back it up.

Set amongst the suitably chaotic Los Angeles landscape, we see a veritable host of gorgeous boys and girls laughing and strutting this season’s pieces to their fullest potential.

Featuring a bevvy of Versace-esque ‘downtown Miami’ looks, alongside the ever present themes of summer Bohemia and denim, things are juxtaposed nicely with a dash of monochrome minimalism.

Shot by the world renowned Ellen Von Unwerth and styled by the legendary Karl Plewka, it’s clear River Island are taking the British high street to the International big leagues.

We challenge you to watch this behind-the-scenes feature and not wish you were situated poolside and sunny side up.

Campaign ¬ Behind the scenes with River Island in LA
Client ¬ River Island
Reporting/Tracking/Placement ¬ Youtube InSight
Target ¬ UK/Europe
Status ¬ Delivered