As Facebook looks to launch video advertising in users’ news feeds in the coming months, the message from consumers is loud and clear: video ads on Facebook need to be relevant if the social network doesn’t want to risk pushing its user base away. In our informal straw-poll of 100 consumers, over two-thirds of people said that receiving irrelevant video ads on Facebook would make them inclined to use Facebook less. However, 30% of consumers said they would watch a video advert about a topic they have recently posted about, indicating that there is a significant potential for videos to drive consumer awareness and clicks.

That’s the million pound question though; what is relevant to each Facebook user? The brands using the Facebook video ad service must consider carefully how they determine relevance. Facebook is able to provide advertisers and marketers with a vast amount of consumer data, rivalled probably only by Google. It follows therefore that it should be relatively easy for savvy brand marketers to ensure the video ads served are relevant based on the information users provide within their profiles.

It’s also useful for band marketers to note that although data privacy laws and consumer awareness campaigns keep data sharing top of the agenda in the online advertising world, Adobe recently found that 71% of European consumers are comfortable with targeted advertising based on their behaviours.

So, all systems go for brands and Facebook video ads, right? Not so fast. A study of Facebook users by MyVoucherCodes.co.uk found that over half of Facebook users say they are fed up with constant adverts and sponsored posts, from which we can deduce that consumer are not finding many of these ads, posts or sponsored links interesting, useful or relevant at all, regardless of the fact that they are meant to be targeted based on actionable sets of data. This suggests that brands cannot rely on user data by itself to facilitate targeted video ads. Since data needs to be taken in context to be useful, how can brand advertisers maximise the user generated content on Facebook for insights that can help them target content more effectively.

Firstly, it’s important to take a look at the platform itself. At the heart of the Facebook platform is the newsfeed, which typically includes pictures or Instagrams of what the user did last weekend, messages from friends, ‘likes’ of a brand page or shares of the latest viral video – or any combination of the above. Due to the very nature of Facebook much of this content will be user-generated. Some of the visual data (photos and videos) will be put into context with the description that each user adds next to the image or video, for example ‘BBQ in our new garden’. This lets brands and advertisers know that this user has a garden and may be interested in brands that sell garden furniture or plants.

However, we can’t assume that most images or videos will be tagged in such a clear and accurate way, particularly with the way that the Facebook mobile app works (which encourages you to add rich, user-generated content with only a couple of quick taps). In order to maximise user engagement, the brands that can make sense of Facebook’s visual data, even when it’s not tagged or described in plain-text, and serve appropriate video ads in response, will hold a significant advantage over those that cannot.

Facebook video ads are as yet an unproven platform for brands, it remains to be seen how consumers will react to them, and which brands will lead the way in successfully targeting video ads within the social network. Nonetheless, the potential exists for brands to truly understand user-generated content, and work to contextualise it rather than blasting users with untargeted and ultimately boring averts.

By Adrian Moxley – CMO and co-founder of WeSEE.

Dior Fall 2013 Couture:
There was a lot of talk this past week about race and fashion, especially surrounding Dior’s FW/2013 couture show. Jourdan Dunn’s curves got a lot of coverage this past week after she tweeted that she typically gets cut from a runway show because she’s “coloured”.

And then Prada got called out for casting Malaika Firth, “the first black model to be cast by Prada for almost two decades” in their Resort collection and Fall ad campaigns.

In the face of all this Raf Simons made a non-statement statement in the form of his couture soundtrack. His models walked the Dior runway to songs from Kanye West’s Yeezy album, which some have called the voice of a neo-Black Power movement.

So in the end what was the show really like? SavoirFlair did a great job capturing the event at the eye of the press-storm.

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Lacroix Schiaparelli Suzy Menekes
The fashion world has been talking about Elsa Schiaparelli with increasing frequency over the past few years, tracking from Dolce & Gabanna’s FW/2009 RTW collection that heavily referenced Schiaparelli to the 2012 Schiaparelli and Prada exhibit at the Metropolitan Museum.

All this has culminated in the debut of a limited 18-piece couture collection by Christian Lacroix for revived house. This Suzy Menkes interview for the International Herald Tribune and New York Times captures a special peek inside the designer’s inspirations and process.

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Nowness Tory Burch
On perhaps the other end of the controversy spectrum, Nowness posted this lovely little short about preparations for the Tory Burch Fall 2013 show.

Catch an insider’s glimpse of the energy that enveloped the Tory Burch Fall 2013 show in Tabitha Denholm’s ethereal short. In addition to the designer herself, models Cara Delevingne and Julia Nobis, stylist Tabitha Simmons, hair stylist Eugene Souleiman and makeup artist Diane Kendal are the protagonists captured in the unveiling of the label’s Gustav Klimt-inspired collection at New York’s Pierre Hotel.

Jewel-tone colors, romantic prints and rich embellishment added to the luxe extravaganza, soundtracked here by wistful Canadian duo Blue Hawaii. “Tory is one of the most inspirational and hardworking women I know,” marvels Simmons, who has worked with the designer on all seasonal collections since 2010. “She’s incredibly sharp and notices every single element down to a microscopic level.” This attention to detail has propelled Pennsylvania-born Burch from a philanthropist and entrepreneur to one of the foremost American designers of her generation. As Souleiman raves: “She has exquisite taste and the environment she creates has the same kind of sensibility. I love that she is a woman designing for women, and her collections are always based on her personal style.”

Tory Burch: Making of a Show on Nowness.com

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Kronenbourg1644 L’aperitif design competition
It’s not often that you’d associate beer with fashion, but the French brand Kronenbourg 1664 recently announced their top 20 finalists of the second annual L’Aperitif Fashion competition.

The competition aims to showcase young emerging Malaysian designers and places with winner in a three-month internship with a London fashion house.

Take a look at all the finalist videos on Kronenbourg Malaysia’s YouTube Channel.

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Chanel Fall Couture 2013
Your weekly dose of Karl, from the Chanel FW/2013 couture show: “Fashion, especially French fashion, and haute couture has to be international.

This cannot be something local. You have to use an idea and bring it somewhere else. If you stay by respect of tradition, and things like this, with the same stuff… Forget about it.”

It’s the Kaiser’s fashion world; we just live in it.

This is the age of entrepreneurship. Working for someone else and slaving away at a company for 35 years only to receive a second hand rolex and maybe a pension — we’re not about that kind of life.

Generation-Y doesn’t want to take the easy way out. We’d rather make our stand in this world and build a legacy. We’d rather roll with the beautiful things than be high end pedestrians for the rest of our lives.

Becoming an entrepreneur is more than the roles it embodies: a leader, the boss, innovator and problem solver. It’s taking on a lifestyle. And it’s unlike any other lifestyle you have ever imagined, but it’s difficult to comprehend when you are on the outside looking in. It’s one of those things you can’t fathom outside of experience — kind of like having a girl sit on your face.

This lifestyle is, of course, not an easy one. Continual efficacy in ventures to take over the world, might not be your average desk job. But it’s the common factor in the successful, modern entrepreneur. And the maintenance of unwavering focus and drive distinguishes the lucrative businessman from the rest.

The entrepreneurial journey to prosperity is never simple, and it is marked with tests of acumen and intellect.

The thriving entrepreneur knows no boundaries. He is up all hours of the night, striving towards his goals and evolving constantly to meet the the flux of the business world. He flies out of town for meetings, even on the day of his Nana’s funeral, just to get the job done.

Success is sacrifice. We, as entrepreneurs, sacrifice their lives to achieve societal approval and favor. We forfeit the simple things over which the average man obsesses, until previously considered necessities go forgotten. Work is our wife, our girlfriend or our 5am booty call.

We give up weekends, sick days, long vacations and free time to focus on what the big picture is. We put it all on the line for the potentiality of success. It’s what great entrepreneurs before us, and after us, have done, and will do. From Bill Gates to Jay-Z. They gave it all up just to get to where they are in life right now.

Puff Daddy is an entrepreneur and a man who has turned nothing into something. He has demonstrated wild success over massive territories in business and entertainment. His only regret in life is never experiencing true love, but he acknowledges that the day he became an entrepreneur, he wilfully conceded the possibility. The man was right in every sense of the word.

When you become an entrepreneur you give up that Disney lovey-dovey bullshit. A girlfriend is nothing more than a distraction, especially at our young age. We’re too young to settle down. Why would we wife these girls up when the groupies are younger, tighter and hotter.

Lust distracts us from the path to success. Our vision is the key. We are married to our work because we love that bitch. We’re not multitaskers, to keep our drive focused, we have to lay off that consistent, needy pussy. Ain’t nobody got time for that.

Women are attention whores. They hear you have money, and they flock to you. They can’t understand that the entrepreneurial life comes first. You might have to cancel your dinner plans. You might forget an anniversary. Drop a ho, your priorities are straight.

In life you have to pick the roads that you want to take. If you want a girlfriend, the life of a pedestrian, and marriage, don’t be an entrepreneur.

A girlfriend is not a permanent fixture. She might walk out, or you might realize your options. The more success you attain, the hotter and easier the women around you become. Your company, business, vision, idea and dream will be with you forever, as long as you put the work in.

I can’t think of many men who have juggled both successfully. Sure Diddy has kids, but he still says he has never found love. Think back to the movie ‘The Social Network” when Eduardo comes back to New York and his crazy Asian girlfriend burned down his apartment. Because that’s just life as an entrepreneur with a girlfriend.

Preston Waters | Elite.

NEW YORK (AP) — Ouya, maker of a bite-sized game console that runs Google’s Android operating system, wants to take a bite out the video game triumvirate of Microsoft, Sony and Nintendo.

The console, which went on sale Tuesday for $100, lets players try games for free before buying them, a selling point Ouya (pronounced oo-yah) CEO Julie Uhrman often makes to underscore that gamers who use consoles made by “the big three” can’t test games before they spend as much as $60 to purchase them.

“We are definitely disrupting the console market,” Uhrman says. “I mean, there’s been no startup that has had a meaningful impact on the market in decades, and we’re the first. We offer something different.”

So far, Ouya’s pitch seems to be working. The underdog console had sold out on Amazon.com and on Target’s website by Tuesday afternoon. It is available at other outlets, including Best Buy and GameStop.

The Ouya game cube measures about 3 inches on each side and hooks up to a TV set. The console comes with a single controller. Additional controllers cost $50.

There are nearly 180 games available for Ouya, ranging from the likes of “Crazy Cat Lady” to the more established “Final Fantasy III” from Square Enix. The company says more games are on the way. There are also some non-gaming apps, such as online music service TuneIn Radio.

The games are sold through Ouya’s storefront, not Google Play, the app store where people buy games for Android tablets and mobile devices. Pricing is left up to individual game developers; many games are in the single digits. “Final Fantasy” is an exception at $16. Ouya takes a 30 percent cut from the game developers.

While you won’t find “Grand Theft Auto IV” or the latest “Call of Duty” among the available titles, there are plenty of others from independent developers whose games may never make it onto the dominant consoles, Microsoft’s Xbox, Sony’s PlayStation and Nintendo’s Wii.

“I don’t think it’s ever really going to challenge the big three, but it offers a lot to the more casual gamer,” says Anthony Yacullo, a self-described “gadget geek” from Lawrenceville, N.J. Like thousands of other gamers and game developers, Yacullo already has an Ouya. He contributed at least $95 to the company through crowdfunding website, Kickstarter.

“When I’m out on the road for work and come home, I don’t want to play ‘Call of Duty,” he says. Rather, Yacullo says he looks for games more like the ones on his phone — except he doesn’t want to be staring at his phone.

That’s where Ouya comes in. Still, the new console is unlikely to present a serious challenge to high-end consoles coming out from Sony Corp. and Microsoft Corp. later this year. Ouya lacks recent blockbuster games with high-end graphics. But at a fraction of the price (the Xbox One will cost $500 and the PlayStation 4, $400), it appeals to budget-conscious gamers, gadget geeks and those looking for an alternative to gaming power-trio.

Gartner analyst Brian Blau says the measure of Ouya’s success will not be the number of consoles it sells but the amount of money game developers make —and whether there is a steady stream of new games for the device. What’s missing now, he adds, is the big-name video game brands such as Activision and Electronic Arts supporting Ouya.

That could come later.

The project to build the Ouya console launched on Kickstarter last July. On Aug. 9, 2012, Ouya’s funding period ended with $8.6 million pledged, more than nine times the original $950,000 goal its creators had set. More than 63,000 people donated, with 12 pledging $10,000 or more.

“We brought it to Kickstarter because we wanted to know if anybody really wanted this,” Uhrman says. “We had talked with developers and industry veterans like (video game designer) Brian Fargo and Ed Fries, who is one of the founders, basically, of Xbox, and there was a general feeling that there was a void in the market place for soemthing. But we wanted to validate it.”

This May, Santa Monica, Calif.-based Ouya received another $15 million in venture capital funding from Kleiner Perkins Caufield & Byers, other VC firms, and chip maker Nvidia.

Ouya is not the first independent game console to attempt a challenge to the big three console makers. Four years ago, a startup called OnLive launched, offering games streamed over an Internet connection, similar to the way Netflix offers streamed movies and TV shows. OnLive’s small game consoles went on sale for $99 in 2010, but they never gained broad appeal or even made a dent in the traditional console market.

Another early backer, Pedro Amador-Gates, thinks Ouya should “not even go after the consoles,” but rather appeal to hobbyists and do-it-yourself folks.

“This is like a baby system compared to an about-to-be upgraded gaming system,” he says, referring to the Xbox one and the PS4. But, much like it was with the early cell phone games, “it will only get better.”

This summer is all about living in the fast lane of life. So as everyone with sense of style knows it’s a good idea to look good at speed. This year it’s all about the latest sunglasses and optics, and making sure you don’t go unnoticed while out cruising.

The Carrera Icons are an exclusive range of vintage inspired sunglasses. The models derive straight from Carrera’s archive in Calalzo di Cadore, Italy. Drawing from the archive, two models are hand selected for re-release each year.

The range consists of bold styles, timeless design pieces that represent authenticity and craftsmanship. The signature characteristics of the models define the determined originality of the Carrera brand, and reflect the individuality of the wearer.

We managed to get our hands on two of the most popular models in the current range and two of our lucky readers will receive a pair of Carrera Sunglasses and be given the opportunity to purchase their own Carrera Sunglasses (more later…). Meantime, enjoy our little test drive of the latest models.

If you need any more information on this exciting new range then get on over to SolsticeSunglasses.com.

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These sunglasses are an exact replica of a 1990’s model out of Carrera’s product archive.

The medium-sized frame is made in an incredibly lightweight material called Optyl, features Carrera’s distinctive bone temple design, and comes in multiple color combinations.

A timeless design piece that fits any season.

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The Carrera 5003
This bold unisex model has a modern, edgy look. Evolving from the original Carrera vintage SunJet models, the color range includes earth-toned camouflage frames with matching temples.

Carrera Craze is an edgy youthful, seasonal range of bold shapes and strong colors.

It is seasonal, edgy, and bold. Made in light materials, the styles are inspired by tomorrow’s culture, and make for the perfect fashion accessory.

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Not content with just singing their praises in text we decided to go around the office and let our co-workers pick which model they thought would suit them best, the interesting thing we witnessed is that when the sunglasses were worn the behavior of the person changed dramatically, especially when asked them if we could take a few photos.

All i can think is that shades make people feel cool as well as look cool (well, in some cases with our little test), whatever your age, sex, or style, or even species – witness below the results of the impromptu photo session.

Two of our lucky readers will receive a pair of Carrera Sunglasses and be given the opportunity to purchase their own Carrera Sunglasses.

All you have to do is send us a photo of you out in the sunshine (sans eye-wear) and we will decide who would benefit most from a pair of these very exclusive sunglasses to help you look cool and stylish.

Click here to submit your photo.

If you need any more information on this exciting new range then get on over to SolsticeSunglasses.com.

Campaign ¬ Carrera Sunglasses: Test Drive
Client ¬ Giant Realm
Reporting/Tracking ¬ Youtube Insight / Google Analytics
Target ¬ US
Status ¬ Delivered

Despite any argument that my wife may levy against me, I’m not a complicated guy. When it comes to movies if there’s a decent script, with serviceable actors and some interesting conflict or comedy I’m bound to walk out liking it- to me that’s kind of the least we all should expect from a movie. In addition to my usually easy to please personality I am also not a Trekkie, so take that as you will with my opinion about JJ Abrams latest film. That being said, I absolutely love this movie even if it doesn’t feel quite as new or fresh as the previous film.

Abrams sequel picks up the crew of the Enterprise still being lead by James T. Kirk (Chris Pine) as they explore and assist new life forms in the universe. Kirk is continuing is rebellious ways which gets him into trouble as he’s demoted by Captain Pike (Bruce Greenwood), but an attack on the Federation by one of their own leads Kirk and his crew to pursue the threat. As they venture into territory they are not supposed to cross into the threat of war isn’t the crew’s most immediate danger.

I didn’t want to get too talky with the plot here because the less you know the better- something that Abrams and company did a great job of concealing in the trailers. Sure there were things I was able to deduct, but there are plenty of surprises and jaw dropping visuals to keep one on their toes and engaged from start to finish.

The fun and excitement have carried over in spades from the first film and the script isn’t just decent, I actually think it’s kind of great and performed perfectly by the cast, especially Pine and Zachary Quinto. The relationships are more developed this time around the chemistry in the cast is stellar, making the experience that much more fun and exciting to watch- not to mention emotional at points.

JJ Abrams has a brilliant knack for creating incredibly satisfying visuals and action which are present here once again. The opening scene kicks it off with the use of vibrant colors and carries all the way to the end when you see breathtaking shots of the Enterprise plummeting (it’s in the trailer and on the poster take it easy) through space passed Earth’s atmosphere. The space combat here is just as exciting as the first film and it moves from point A to point B so fast even at over 2 hours that at times it barely felt like I had time to catch my breath. Even during the quieter moments there is something going on keeping your brain active between action sequences.

The biggest addition to the proceedings this time is Benedict Cumberbatch- a character who’s true motives in the film were shrouded in mystery and rightfully so. His performance is fantastic and very intimidating and intense. Cumberbatch brings a great sense of physicality to his role making him quite the formidable foe for Spock and Kirk not to mention

If I had any real complaint about STAR TREK INTO DARKNESS it’s simply that the first one set expectations so high that by being equally as great it just doesn’t seem as new or daring. Granted the film takes some pretty bold moves and excels on so many levels that it’s pretty hard for me to say I don’t like it more than Abrams first effort in the franchise. Trekkie or not STAR TREK INTO DARKNESS is a funny and incredibly exciting popcorn action flick with more brains than most summer blockbusters.

www.moviesonline.ca

At this point THE HANGOVER franchise is to comedic cinema what the TRANSFORMERS franchise is to blockbuster action cinema- the first films each getting their fair share of love, but the sequels were met with an army of haters. Todd Phillips took a lot of hate when THE HANGOVER PART II came out with the exact same formula as the first film and PART III goes way off the beaten path. However, where I actually really liked the first sequel in spite of cloned formula, I find that THE HANGOVER PART III is completely void of the energy or humor that either of the first two were able to squeeze out of this premise.

The third film in the franchise finds Alan (Zach Galifianakis) target by his family and friends as a man in serious need of help and stage and intervention to get him the help he needs. It’s then up to Stu (Ed Helms), Phil (Bradley Cooper) and Doug (Justin Bartha) to drive him there. While on the road the Wolfpack is run off the road and kidnapped by Marshall (John Goodman) who informs them that their hijinx in Vegas ultimately made him cross paths with Mr. Chow (Ken Jeong) who then stole $20 million in gold bars from him and he wants the Wolfpack to track him down- something turns out to be easy, except that Chow refuses to give up without a fight.

I’ll be honest, I love Ken Jeong- well I sometimes do- but I hate his character of Leslie Chow in these movies. He’s my least favorite aspect of the first two and his extended role here is excruciatingly bad this time around. If that’s not bad enough, everything that’s ever been funny about Alan, Stu and Phil’s relationship goes in and out of mildly funny moments to sometimes barely even noticeable. Essentially while the second film may very well be dark it at least was crazy enough to be interesting and funny, but PART III is mainly just dark, mean and suspiciously light on jokes.

Galifiankis definitely has a knack at playing a crazy oddball and he continues to provide some okay laughs here, but they are usually fleeting chuckles followed by awkward silences. There were several occasions that what I’m sure are supposed to be jokes were mead with barely a scoff in my theater- the only thing missing were the cricket churps. I wanted to be able to applaud Phillips and company for intensely embracing the incredibly dark mean spirited comedy, but this time around there is very little that’s memorable or redeeming to the characters or their eventual outcome.

THE HANGOVER PART III does indeed break from the shot for shot duplication of the formula from the first two, but it does something far worse in return by relying far too much on Jeong being a ridiculous racial stereotype and essentially a raunchy cartoon character. The script also relies too much on Galifianakis being really weird- the problem being that it misses more often than it hits. Everyone else here I’m not entirely convinced were working off a script since it seems like Helms and Cooper were working off a script that was entitled THE HANGOVER: WHAT THE F*CK! Down every “twist” and “turn” the Phil and Stu are basically following Alan around giving him curious looks or screaming “What the f*ck” or “What the f*ck is going on?” If the lack of comedy and good ideas isn’t bad enough Phillips is weirdly obsessed with killing every single animal you see on screen even when there is no good reason to do so when it comes to a couple of dogs- I don’t work for PETA or anything, but at that point the cruelty to animals was extremely awkward for a movie that has no good reason to include so much of it.

I’ll admit it, the trailer fooled me and it didn’t take long before I started to believe that the trailer condensed every single passable moment into less than three minutes. THE HANGOVER PART III clocks in at just under two hours and even with a half hour cut off of it I think it would still be well over an hour too long. The time it takes to get from point A to point B fumbles every opportunity at sequences of decent comedy and instead ends up just being an aggressively mediocre film that appears to be more buddy action film than raunchy comedy- the fact that it tries to have its cake and eat it too just puts the icing on the aforementioned incredibly stale cake.

THE HANGOVER was the breakout mainstream hit- THE HANGOVER PART III felt like the extremely dark remake of the first that in my opinion is better than people give it credit for- THE HANGOVER PART III feels like nothing more than a reunion where everyone involved holds nothing but disdain for one another and as a result there’s very little fun to be had. With each film Phillips delves deeper and deeper into material that is really hard to laugh at- the first sequel danced dangerously with making these characters overwhelmingly unlikable whereas THE HANGOVER PART III shoves the characters into the deep end of unredeemable and drowns them in it. The first two films had energy and took chances while this time around the proceedings seem really lame and tame which makes the awkwardly dark moments all the more out of place and stupid. THE HANGOVER PART III is an on the nose example of people needing to be careful what they wish for- the film breaks away from its predecessors in almost every way and it suffers immensely for doing so.

Rating: 2/10

Written By: Luke (@CrummyLuke on Twitter)

www.moviesonline.ca

It’s the moment we all dread around this oncoming festive time, the morning after the night before, which in this case just happened to be the office Christmas party. On these occasions you have to endure all types of pain and self-loathing, the oncoming hangover, lack of sleep, your ‘possible’ outrageous behaviour in front of your work colleagues (after you made a solemn promise not to repeat your performance last year.

And not to forget your total lack of self control around the consumption of junk food to keep you going and the dread that in 9 hours time you will be doing it all over again. This video is a total survival guide on how to get through these tough times.

If any of this is worrying you then i’d definitely CLICK HERE to get prepared and find out who else is getting ready for the Xmas office part onslaught on Twitter at #ChristmasSOS

Campaign ¬ The 9 hours of Christmas #ChristmasSOS
Client ¬ Warehouse
Reporting/Tracking ¬ Youtube Insight
Target ¬ UK
Status ¬ Delivered

River Island have done it again with this jolly video. Featuring the same bevvy of talent as their Spring/Summer 2012 campaign, we see models Sid, Ryan, Marloes, Eliza, Jacob and Alejandra acting out a series of comical dance routines in accordance with a rather tongue-in-cheek narrative.

The fun bit? This is a wholly interactive concept. The high-street retailer are offering you the chance to become the models by launching the ‘Vogue Off’ in iPad app format on March 5th.

Simply place you and your fellow fashion loving friends faces into the program to see what you all look like busting some serious moves.

Fashion and technology are becoming increasingly entwined on what seems to be a daily basis, something Motilo are keen to encourage and champion in turn.

Luckily for you, us and the rest of the web, the internet is no longer a solitary place.

Campaign ¬ River Island Vogue Off
Client ¬ River Island
Reporting/Tracking/Placement ¬ Youtube InSight
Target ¬ UK/Europe
Status ¬ Delivered

Not only did they produce one of our favourite high street spring summer collections this year, River Island have a sun-bleached, irreverent and wholly enjoyable slice of Americana campaign video to back it up.

Set amongst the suitably chaotic Los Angeles landscape, we see a veritable host of gorgeous boys and girls laughing and strutting this season’s pieces to their fullest potential.

Featuring a bevvy of Versace-esque ‘downtown Miami’ looks, alongside the ever present themes of summer Bohemia and denim, things are juxtaposed nicely with a dash of monochrome minimalism.

Shot by the world renowned Ellen Von Unwerth and styled by the legendary Karl Plewka, it’s clear River Island are taking the British high street to the International big leagues.

We challenge you to watch this behind-the-scenes feature and not wish you were situated poolside and sunny side up.

Campaign ¬ Behind the scenes with River Island in LA
Client ¬ River Island
Reporting/Tracking/Placement ¬ Youtube InSight
Target ¬ UK/Europe
Status ¬ Delivered