Social Media Engagement
We maximize social media impact with sophisticated and dynamic in-flight optimization, focusing on Facebook likes, shares and comments, as well as Twitter tweets. On average 4% of media we buy drives Facebook likes, shares or comments through our video seeding – and at times as high as 20% with strong creative and messaging. We deliver social media engagement to make your brand’s media investment work harder for you.
Our proprietary algorithms make split second automatic optimization decisions based on rules created by our team for each advertiser and campaign. Running side by side with other more “plain vanilla” seeding methods, ones using static buying of video placements without dynamic optimization, we’ve seen performance differences up to a hundred times more social sharing of videos when seeded using our platform.