You can skip this ad in 5, 4, 3… – what Facebook video ads mean for brands.

As Facebook looks to launch video advertising in users’ news feeds in the coming months, the message from consumers is loud and clear: video ads on Facebook need to be relevant if the social network doesn’t want to risk pushing its user base away. In our informal straw-poll of 100 consumers, over two-thirds of people said that receiving irrelevant video ads on Facebook would make them inclined to use Facebook less. However, 30% of consumers said they would watch a video advert about a topic they have recently posted about, indicating that there is a significant potential for videos to drive consumer awareness and clicks. (more...)

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5 Best Fashion Videos: Summer/Fall Edition

Dior Fall 2013 Couture: There was a lot of talk this past week about race and fashion, especially surrounding Dior’s FW/2013 couture show. Jourdan Dunn’s curves got a lot of coverage this past week after she tweeted that she typically gets cut from a runway show because she’s “coloured”. And then Prada got called out for casting Malaika Firth, “the first black model to be cast by Prada for almost two decades” in their Resort collection and Fall ad campaigns. (more...)

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Why It Is Impossible For Entrepreneurs To Have Girlfriends

This is the age of entrepreneurship. Working for someone else and slaving away at a company for 35 years only to receive a second hand rolex and maybe a pension — we’re not about that kind of life. Generation-Y doesn’t want to take the easy way out. We’d rather make our stand in this world and build a legacy. We’d rather roll with the beautiful things than be high end pedestrians for the rest of our lives. (more...)

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Ouya looks to make a dent in game console market

NEW YORK (AP) — Ouya, maker of a bite-sized game console that runs Google’s Android operating system, wants to take a bite out the video game triumvirate of Microsoft, Sony and Nintendo. The console, which went on sale Tuesday for $100, lets players try games for free before buying them, a selling point Ouya (pronounced oo-yah) CEO Julie Uhrman often makes to underscore that gamers who use consoles made by “the big three” can’t test games before they spend as much as $60 to purchase them. (more...)

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Star Trek Into Darkness Movie Review

Despite any argument that my wife may levy against me, I’m not a complicated guy. When it comes to movies if there’s a decent script, with serviceable actors and some interesting conflict or comedy I’m bound to walk out liking it- to me that’s kind of the least we all should expect from a movie. In addition to my usually easy to please personality I am also not a Trekkie, so take that as you will with my opinion about JJ Abrams latest film. That being said, I absolutely love this movie even if it doesn’t feel quite as new or fresh as the previous film. (more...)

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The Hangover Part III Movie Review

At this point THE HANGOVER franchise is to comedic cinema what the TRANSFORMERS franchise is to blockbuster action cinema- the first films each getting their fair share of love, but the sequels were met with an army of haters. Todd Phillips took a lot of hate when THE HANGOVER PART II came out with the exact same formula as the first film and PART III goes way off the beaten path. However, where I actually really liked the first sequel in spite of cloned formula, I find that THE HANGOVER PART III is completely void of the energy or humor that either of the first two were able to squeeze out of this premise. (more...)

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